Our Mission:
Driven by nature, we transform Earth’s natural resources into high-performance, sustainable materials – empowering brands, industries and innovators to lead with purpose and impact
YUJ Labs is a premium manufacturer of plant and food-based biomaterials and a developer of lignocellulosic fiber modification technologies, designed for integration into consumer goods production.
Our functional biomaterials are sustainably sourced from agricultural resources – such as stalks, husks, other cellulosic plant and food components. Strong, flexible, and renewable, we empower the development of innovative products, treatments, and applications across a broad spectrum of consumer goods.
By repurposing these abundant cellulosic and lignin components, we promote a circular economy.
JivaCEL™Naturally derived chemistry
For packaging, bioplastics, non-wovens, composites, automotive and more…
JivaCEL™ Solutions are sustainable biomaterials specially engineered to enhance product functionality across a range of applications. They are sourced from agricultural byproducts such as corn, rice and wheat husk, bamboo, cotton, wood, citrus fruits, and nutshells.
Our offerings are available in the form of user-friendly pastes, gels, and liquids that meet the highest standards of sustainability. JivaCEL™ solutions are well-suited for packaging, bioplastics, textiles, non-wovens and other consumer industries, enabling brands to develop responsible, high-performance products.
JivaCEL™ industry applications
JivaCEL™ Solutions
JivaCEL™ Protect
High performance flame retardant, non-toxic biomaterial used to treat fibers, upholstery, carpets, industrial and non-wovens, specialty paper, wood coatings and composite materials
JivaCEL™ Resist
FDA compliant oil & grease resistant bio-based barrier coating, recyclable, compostable, and printable used in food packaging and corrugation, automotive, non-woven and other industrial applications
JivaCEL™ Dry
Enhances wicking, absorbency and moisture retention making them ideal for non–woven medical and hygiene products, fibers, pulp and industrial spill absorbents
JivaCEL™ Repel
FDA compliant, water-resistant solution that is recyclable, printable, compostable used for food packaging, outdoor clothing, molded pulp products and home furnishings
JivaCEL™ Fix
Natural Fixing Agent, bio-based polymer used in dye fixing, paper manufacturing, composites and wood coating
JivaCEL™ Bond
Natural binding agent, viscosity modifier used in corrugation, composites, paints and adhesives, bioplastics, molded pulp, paper and non-woven manufacturing
JivaCEL™ Foam
Natural substitute for petroleum-based foam material for packaging, insulation, filtration, dye absorbent, furniture, bedding and the automotive industry
AviraCEL™Fibre Technology for Natural Fibres
Achieve precision-engineered, fibrillated fibers with superior performance, sustainability, and adaptability – meeting the evolving demands of modern manufacturing
AviraCEL™ Technology is a proprietary natural fiber modification process with clean chemistries for fibre processing and manufacturing. It is designed to enhance key functional properties – such as fire-retardancy, softness, durability, spinnability, and moisture management.
This innovative Safe Chemistry minimizes environmental impact by reducing chemical use, eliminating toxic effluent, lowering water consumption, and operating at low temperatures and pH – all while increasing fiber yield and promoting safety for both the planet and people. Tailored to each fiber manufacturer’s specific equipment and product line, AviraCEL™ technology is licensed for companies’ use with YUJ Lab’s technical support and expertise.
AviraCEL™ industry applications
AviraCEL™ Fibre Technology- Clean Chemistry for Scalable Fibre Processing
AviraCEL™ Pineapple Fibre
Compostable, soft, natural, highly absorbent, smooth silk-like texture to be used in diapers, wipes, insulation, filtration, textiles for fashion, footwear, bags and upholstery, hygiene and personal care, nonwovens
AviraCEL™ Hemp Fibre
Sustainable high-strength fibre, water retention, natural, biodegradable, soil regenerative, compostable, and soft for use in carpets, fabric manufacturing, insulation, filtration, industrial wear, diapers and wipes, paper and packaging, nonwovens, textiles and apparel
AviraCEL™ Banana Fibre
Antimicrobial, high strength, absorbency, thermal resistant, compostable, odorless, acoustic for agrilculture/horticultural mats, concrete mix, industrial wipes, packaging material, structural molds, carpets and tea bags
Southeastern Fiber Corporation
AviraCEL™ Agave Fibre
Future technology initiative
commitment to a circular economy
consumer safety first
YUJ Labs is an innovation-driven scientific lab specializing in the development and application of bio-based material and solutions that enhance the performance and sustainability of consumer products.
We are trusted partners to leading R&D institutions and industry experts in biomaterials and natural fibers for consumer goods. With a strong commitment to advancing the circular economy, we collaborate closely with a growing network of partners and clients to deliver sustainable, high-performance solutions.
Contact us to collaborate